UK-based insight consultancy, led by Asia-native experts
We help global clients design, manage, and decode insight into Asian markets authentically. Through deep cultural specialisation, we tailor our approach to each market and deliver insights grounded in local context, enabling sharper decisions and more resonant strategies.
What sets up apart
01
UK Trained
Run by two insight experts based and professionally trained in the UK, with extensive experience leading multi-market studies across APAC and beyond, grounded in international best practice
02
Cultural Fluency
From our founders to our expert network, we combine Asian heritage with global education and international work experience. This blend of local insight and cross-market exposure shapes every project we deliver
03
Real-Time Collaboration
Being UK-based means we collaborate during client office hours, enabling timely briefings, presentations, and responses without early-morning or late-night calls.
04
Senior Execution
Every project is led and executed by senior researchers — from design to moderation to delivery — ensuring strategic thinking, consistent quality, and confident execution at every stage.
05
Strategic Mindset
With experience across both consultancy and client-side roles, our team works cross-functionally and keeps business goals front and centre. We ensure insight translates into impact.
Work
At Cha Collective, we collaborate with international brands, organisations, and agencies to provide in-depth market research and strategic insights tailored to the unique dynamics of the Asian markets. Our work is a reflection of our commitment to delivering actionable solutions that drive success in a culturally diverse and dynamic business landscape. Check out our wide range of case studies here.
